what “one screen” means,
exactly.

Count layouts, not pictures.

Our sizes are counted in screens, so the word has to mean one thing. Here it is: a screen is a layout that exists nowhere else in the product. Everything that happens on that layout belongs to it, and comes with it. That one definition is the difference between a fair price and a surprise.

Loading, empty, error, full. A tooltip, a dialog, a toast. Light and dark. The phone version. None of these is a new screen — they're the same screen doing its job, and drawing them is part of the price.

We count this way on purpose. If states were extra, the cheapest quote would always be the one that left them out — and you'd find out on launch day, looking at an empty table nobody designed.

The test is simple: would you draw it from a blank frame, or from a copy of a screen that already exists? Blank frame, new screen. Copy, same screen.

List the pages people will see, once each. Leave out states and the mobile version — they're included. Then read across:

A marketing site with home, pricing, about, blog, a post, contact and a 404 is seven screens: Launch. A SaaS with onboarding, a dashboard, its core flows and settings usually lands in Product. Two sides — admin and customer — with roles and reports is Platform territory.

Sizes have room on purpose; most products don't land exactly on a number. If you're well past the limit, take the next size. Past 60, it's a Month: planned in weeks, priced per week and agreed up front.

And remember the brief is the scope. A screen that appears after day 1 goes into the day-6 notes if it's small, or into a new week if it isn't.

Send us your link or sitemap on WhatsApp and we'll tell you which size fits. Or start smaller: six variations of one screen in 48 hours, for $490, credited to the week you book after.

“if it has its own layout, it's a screen. if not, it's included.”